Joseph Seale came to Saint John in 1922 from Barbados. By 1940 Mr. Seale had established a successful wholesale fish business in Saint John. His business served most of the Maritimes and other parts of the world, including the United States, Barbados, and Jamaica. At his plants, located in Saint John and Nova Scotia, fish were kept in cold storage and were fresh, salted and smoked in the smokehouse. The fish were then shipped to various buyers. Seale was known to be a shrewd businessman and a man of great integrity.

John Seale followed in his father's entrepreneurial footsteps by starting a contract trucking business, Seale Trucking. John was also a hard-nosed businessman who demanded respect from the people he worked with. Being a person of colour during John's time in the trucking industry was not easy. He had to work very hard at breaking some of the barriers, but his solid work ethic and determination led to success. John soon won large contracts from very important customers, including the City of Saint John.

John's motto is, "You must always expect to win the contract".